URGENT UPDATE: BarkBox’s parent company, Bark, Inc., has received a warning from the New York Stock Exchange regarding potential delisting due to failing to meet minimum stock price standards. The NYSE issued the notice on July 10, 2025, after Bark’s stock averaged less than $1 per share over a consecutive 30-day trading period.
This alarming development comes as pet owners become increasingly cautious with their spending, impacting sales in the pet product sector. While consumers continue to love their pets, many are opting for more affordable options from online giants like Amazon and Chewy, leading to significant financial strain on traditional retailers.
Bark, Inc. reported a total revenue drop of 1.2% for the year, totaling $484.2 million, while the company’s net loss of $32.9 million was an improvement over the previous year. The company’s cash and cash equivalents stood at $94 million as of March 31, 2025, thanks in part to $10.5 million in share repurchases during the fourth quarter.
As pet owners increasingly turn to cheaper alternatives, subscription services like BarkBox are feeling the heat. BarkBox, which offers themed monthly boxes filled with toys and treats, faces a critical challenge in retaining customers who may be hesitant to spend lavishly on their pets.
“The notice has no immediate impact on the listing of the company’s common stock, which will continue to be listed and traded on the NYSE during the cure period,” the company stated in a press release. “Furthermore, the notice is not anticipated to impact the ongoing business operations of the Company or its reporting requirements.”
In response to the NYSE notice, Bark, Inc. plans to explore all options to regain compliance, including a potential reverse stock split, pending stockholder approval. The company has a six-month window to meet the NYSE’s minimum standards and stabilize its stock price.
Pet retailers nationwide are grappling with shifts in consumer behavior as buyers prefer the convenience of online shopping for bulky items like dog food and kitty litter. BarkBox’s unique offerings, including options for durable toys and dental care, may struggle to compete in this increasingly competitive landscape.
With pet ownership on the rise, the challenge lies in balancing affordability with the desire for quality products. As Bark faces this critical juncture, all eyes will be on the company’s next moves to secure its future in a shifting market.
Stay tuned for further updates on Bark, Inc. and the evolving landscape of the pet product industry as this situation develops.
