BASE Sports Group has formed a strategic partnership with AIM Sports Group, a leading youth sports organization recognized for its innovative league management, national events, and technological advancements. This collaboration aims to strengthen connections between brands and youth sports communities through AIM’s extensive offerings.
AIM’s Expansive Reach in Youth Sports
AIM Sports Group operates a 130,000-square-foot sports complex in Orange County, California, and manages a significant boys volleyball league that engages over 5,000 players. The organization hosts three major annual national events under the SoCal Cup brand, drawing more than 220,000 spectators each year. These three-day tournaments feature over 600 boys club volleyball teams from across the United States and beyond, utilizing prominent venues such as the Los Angeles Convention Center and Mandalay Bay Convention Center in Las Vegas.
The events set a new benchmark for youth sports competitions, providing a platform that showcases emerging talent while attracting significant audience engagement. AIM is also enhancing its digital footprint with the upcoming launch of AIM+, a tech and media platform designed to deliver professional-level profiles, video content, stats, box scores, and rankings. Set to launch this fall, AIM+ will provide young athletes, their families, and coaches with greater visibility and engagement.
Enhancing Brand Opportunities through Collaboration
Through this partnership, BASE Sports Group will spearhead the development of brand sponsorships and integrate marketing opportunities across AIM’s events, technology platform, and facilities. John Gallegos, Founder of AIM Sports Group, expressed enthusiasm for the collaboration, stating, “AIM’s portfolio is built to elevate the sports experience, and as we expanded, we recognized the opportunity to align with a partner with a keen sense of collaborative branding and sponsor-driven relationships that benefit everyone involved.”
Mark Dvoroznak, Co-Founder of BASE Sports Group, highlighted AIM’s unique position within the youth sports landscape. He remarked, “From the scale of its national events to the sophistication of its programming, AIM is a standout in youth sports. AIM is genuinely innovative—not just because of its assets, but because of its DNA. The team at AIM uniquely understands the dynamics of Gen A athletics, so its venue, league, tournaments, and tech platform are all built around elevating the youth sports experience.”
This partnership not only aims to connect brands with a dynamic audience but also emphasizes a commitment to preserving the integrity and excitement of young athletes’ experiences. The collaboration reflects a shared vision to transform youth sports by enhancing brand investment, which is expected to fuel growth and enrich the overall youth sports landscape.
As BASE and AIM move forward together, the potential for innovation and engagement in youth sports is significant, promising exciting developments for athletes and brands alike.
