Luxury hospitality brand Raffles has introduced an exclusive lifestyle collection derived from its “The Butler Did It” campaign. This new line, available only at select Printemps locations in New York and Paris until March 10, 2024, features collaborations with prestigious brands such as British luggage maker Globe-Trotter, Italian linens label Frette, and French silversmith Christofle.
The collection is designed to embody the essence of Raffles’ luxury experience, allowing guests to enjoy elements of the brand outside its hotel environments. Claudia Kozma Kaplan, the Chief Brand Officer at Raffles, expressed enthusiasm for the initiative, stating, “Through ‘The Butler Did It Collection’, we are thrilled to give guests the opportunity to enjoy Raffles outside of our hotels.” The collection aims to reflect the “effortless glamour and sense of ease” associated with a stay at Raffles, incorporating vibrant colors, rich textures, and the brand’s signature palm motif.
Highlights of the Collection
Developed by the renowned stylist Jessica Diehl, the collection showcases a range of luxurious items designed for both comfort and style. Offerings include pajamas, t-shirts, cashmere jumpers, velvet smoking jackets, and custom Frette velvet slippers. Globe-Trotter has crafted a bespoke green suitcase featuring Raffles’ iconic palm print, while Christofle has created a branded coffee cup, further enhancing the collection’s luxurious appeal.
Thierry Prevost, the CEO of Printemps America, highlighted the partnership, stating, “Much like Printemps, Raffles is synonymous with excellence in both service and style. We are proud to be the exclusive home of this collection and to celebrate a shared appreciation for craftsmanship, creativity, and modern luxury.”
The collection not only caters to the luxury market but also serves as a precursor to a permanent Raffles lifestyle selection scheduled to debut in fall 2026. This upcoming selection will coincide with the launch of a dedicated online retail platform, marking a significant expansion for the brand.
Raffles’ exclusive collection at Printemps promises to attract attention from both loyal customers and new admirers, offering a unique blend of lifestyle and luxury that resonates with discerning consumers.
