The rising trend of sleep coaching is addressing a growing concern among adults who struggle with insomnia and anxiety, exacerbated by excessive screen time and stress. As many as 57 percent of Americans believe they would feel better with more sleep, according to a 2023 Gallup poll, a significant increase from 43 percent in 2013. With only 25 percent of respondents reporting they get the recommended eight or more hours of sleep each night, sleep professionals are stepping in to help adults improve their sleep habits.
Historically, sleep coaches have primarily focused on helping infants and their parents manage sleep challenges. However, an increasing number of adults are seeking assistance as they recognize the impact of sleep deprivation on their daily lives. A sleep consultant recently shared insights on the growing demand for adult sleep coaching, highlighting that major life events such as job stress, relationship changes, or even the loss of a loved one can disrupt sleep patterns.
In her experience, she observes two main types of clients: those facing acute life changes and individuals with chronic sleep issues who have struggled with insomnia for years. Many adults internalize their sleep problems, often labeling themselves as “insomniacs” after years of poor sleep.
The consultant emphasizes that transforming both daytime and nighttime habits is vital for improving sleep quality. She notes, “I always laugh, because when I’m cornered at a dinner party it’s like, ‘Oh, I just have a quick question. I haven’t slept through the night in 19 years.’” With over 20 years of experience, she helps clients unravel the complexities of their sleep struggles.
A common misconception among those seeking help is that their nighttime habits alone are responsible for their insomnia. For instance, one client who could not sleep through the night was found to be consuming the majority of her calories during late hours, leading to frequent awakenings to eat. Another client, who exercised regularly and drank excessive amounts of water, discovered that her frequent trips to the bathroom throughout the night were disrupting her sleep.
The consultant often encounters clients who struggle with basic daily functioning as a result of sleep deprivation. She recalls a mother who forgot to fasten her child’s seatbelt and another who misplaced her keys in the refrigerator.
To address these issues, the consultant starts with fundamental sleep hygiene practices, though she acknowledges that many clients already believe they have a suitable sleep environment. “Most people think they have a good setup, but their habits or their environment are working against them,” she explains. This is where specialized coaching becomes essential, as it can reveal overlooked factors impacting sleep quality.
The mindset surrounding sleep also plays a critical role. Many clients harbor beliefs that undermine their need for rest, such as the idea that sleeping equates to laziness or that they can function well on little sleep. The consultant encourages clients to redefine their narratives around sleep, using techniques like journaling, cognitive behavioral therapy, and breath work to foster healthier perceptions.
Typically, the coaching process spans 12 sessions over three months, during which the consultant maintains communication between meetings. She notes that many clients find their friends and coworkers grow tired of their sleep complaints, but the consultant remains engaged and supportive. “Self-judgment is the sleep killer,” she states, emphasizing that the cycle of negative thoughts can exacerbate insomnia.
The pervasive issue of doomscrolling—browsing through troubling news and social media late into the night—further complicates the sleep landscape. As anxiety levels rise with constant notifications and exposure to distressing content, many resort to their phones instead of addressing their feelings directly. “We are overstimulated by screens, social media, constant notifications, the 24-hour news cycle,” the consultant remarks.
To combat this, she suggests designating specific times for worries, allowing clients to process their thoughts without them invading bedtime. “I’ll give you an hour to just worry to your heart’s desire, just get it out,” she advises. By separating worry time from sleep time, clients can better manage their anxiety and improve their chances of restful sleep.
The journey to better sleep is open to all, regardless of how long someone has struggled with insomnia. “It’s never too late,” the consultant assures. As more adults turn to sleep coaching, the potential for improved well-being and productivity is significant, highlighting the importance of addressing sleep issues in today’s fast-paced world.
