URGENT UPDATE: Mark Hirschberg, president of the pet toy company Multipet, has shared a compelling story about his family’s legacy in the industry, revealing the unique approach he took to avoid familial pressure on his children. This revelation comes as more families navigate the complexities of family businesses in today’s economy.
Hirschberg, whose grandparents founded the original toy company Vo Toys in the 1950s using repurposed leather scraps, has fostered an environment where his three children are encouraged to explore their paths before joining the family enterprise. “I created a rule: if they wanted to join the family business, they had to work for someone else for three years first,” Hirschberg stated in a recent interview.
The emotional weight of family business dynamics is at the forefront of Hirschberg’s journey. Growing up immersed in the toy industry, he recalls that his father often blurred the lines between work and home life. “There were no boundaries between work and home. He talked about business 24/7,” he said. This experience shaped his resolve to keep his children’s professional futures open-ended.
In 1993, after nearly a decade at Vo Toys, Hirschberg launched Multipet, aiming to distinguish itself by creating uniquely designed toys. “To stand out in the US market, you had to offer the lowest price,” he explained. “I wanted to try another approach.” His innovative strategy has allowed Multipet to thrive amid fierce competition.
Today, Hirschberg and his children work closely at Multipet, yet they maintain a clear boundary between business and family life. “When we’re around the dinner table, we’re not talking business,” he noted. This intentional separation is aimed at ensuring that his children can pursue their passions without feeling obligated to continue the family legacy.
As Hirschberg reflects on his family’s journey, he expresses hope for the future, envisioning his grandchildren potentially stepping into the pet toy business. “I would love it if my grandkids become the fifth generation in the pet toy business — if not, what are we doing it for?” he remarked.
This story resonates with many as it highlights the importance of balancing family expectations with individual aspirations in the entrepreneurial landscape. As the pet toy market evolves, Hirschberg’s commitment to innovation and family values serves as a powerful reminder of what can be achieved when passion and purpose align.
Stay tuned for further updates on this developing story as we continue to follow the impact of family dynamics in business.
