18 December, 2025
kaia-gerber-shines-in-backless-dress-for-nars-campaign-launch

UPDATE: Model and style icon Kaia Gerber has just unveiled a stunning backless dress in a promotional video for NARS Cosmetics, marking her debut campaign with the brand. The video showcases her in a soft pink aesthetic that embodies a romantic, princess-like vibe, captivating viewers and fashion enthusiasts alike.

In the recently released clip, Gerber dazzles fans with her flawless makeup and radiant skin, emphasizing the dreamy qualities of her attire. The soft pink backless dress features a high halter neckline and a delicate bow detail, perfectly aligning with today’s trending “princess core” aesthetic. The campaign is not just visually appealing; it sets the stage for the launch of NARS’ new Afterglow Lip Balm, scheduled to hit stores in January.

Shot by NARS founder François Nars himself, the video highlights Gerber’s effortless elegance and intimate beauty choices. The minimal styling and glowing finish create a polished yet approachable look, making it a must-see for beauty lovers.

Fans are already raving about Gerber’s enchanting appearance, sharing the video widely across social media platforms. Her striking look has ignited conversations, with many expressing admiration for her ability to blend modern beauty with classic elegance.

With the beauty industry continuously evolving, Gerber’s latest campaign is a timely reminder of how fashion and beauty intersect. As the buzz around this release grows, all eyes will be on how the new Afterglow Lip Balm performs in the market.

Stay tuned for more updates as the campaign unfolds and Gerber continues to push boundaries in the fashion and beauty landscape. The excitement around this collaboration with NARS is palpable, making it a significant moment in both Gerber’s career and the beauty industry.