DALLAS — In a significant move that has captured national attention, the Dallas Cowboys Cheerleaders, often referred to as “America’s Sweethearts,” have received a substantial 400% salary increase. This development marks a pivotal moment for the cheerleaders, who are an integral part of the Cowboys’ brand and have long been underpaid compared to the team’s immense financial success.
Breaking: Cheerleaders’ Salaries Quadruple
The announcement of the salary increase was made during the end-of-season banquet, as documented in the latest season of the Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders.” Kelli Finglass, the squad’s director, praised the cheerleaders for their efforts, stating, “You guys have moved some mountains this year that will forever change our organization and hopefully dancers’ organizations across the world.”
“It’s just amazing because that has been 60-plus years long overdue.” — Kelli Finglass
Immediate Impact
The salary boost comes despite the football team’s disappointing 2024 season, providing a high note for the cheerleaders as the year concludes. According to the squad’s leaders, the raise was a result of persistent advocacy and discussions within the organization.
Key Details Emerge
Previously, the cheerleaders were making an estimated $15-$20 per hour, translating to an average annual salary of $22,500. With the new increase, their earnings are expected to soar, potentially reaching around $100,000 annually.
Jada McClean, a cheerleader, will now make more than $75 an hour.
Industry Response
Charlotte Jones, the Cowboys’ chief brand officer and daughter of the team’s owner, Jerry Jones, has defended the cheerleaders’ previous salaries. She emphasized the limited professional opportunities for dancers, especially within the NFL, stating, “It is about being part of something bigger than themselves.”
By the Numbers
- 400% salary increase for Dallas Cowboys Cheerleaders
- Previous pay: $15-$20 per hour
- Estimated new salary: $100,000 annually
- Dallas Cowboys’ franchise value: $9 billion
What Comes Next
The raise is expected to have a ripple effect across the industry, setting a new standard for compensation of professional cheerleaders. Megan, a fourth-year veteran cheerleader, explained how the raise came about, noting that the club officials announced the increase following internal discussions led by Kelli Finglass.
“Happy isn’t even the right word for it. I just felt relief and it was finally, we were done fighting.” — Jada McClean
Background Context
Over the years, the Cowboys have faced criticism for the low pay of their cheerleaders, who play a crucial role in the team’s public image. The cheerleaders often juggle additional full-time or part-time jobs to make ends meet, highlighting the disparity between their compensation and the team’s financial success.
Expert Analysis
Industry experts suggest that this move could inspire other NFL teams to reevaluate their cheerleaders’ compensation structures. The timing is particularly significant as discussions about fair pay and equity in sports continue to gain momentum.
Regional Implications
As the most valuable sports franchise in the world, the Cowboys’ decision to increase cheerleaders’ pay may influence similar actions across other sports teams in Texas and beyond. This development builds on the growing awareness and advocacy for fair treatment and compensation within the sports industry.
Armani, a cheerleader in her fifth and final season, expressed pride in being part of this historic change, stating that the pay raise will be a significant part of her legacy with the team.
The move represents a significant shift from traditional practices and sets a new benchmark for professional cheerleaders everywhere. As the Dallas Cowboys Cheerleaders step into this new chapter, the impact of their increased pay will likely resonate throughout the industry and beyond.
