Subway is bringing back its beloved loyalty program, Sub Club, with a modern twist and unparalleled value: every fourth footlong is free!
Subway has announced the return of its popular loyalty program, Sub Club, after a two-decade hiatus. The revamped program, launched on December 1, 2025, offers customers the opportunity to receive a free footlong sandwich for every four purchased, making it one of the brand’s most rewarding initiatives to date.
This holiday season, Subway is not only enticing customers with free sandwiches but also giving them a chance to win significant prizes. Participants can enter a sweepstakes for a chance to win either a commercial-grade Subway oven or a cash prize of $10,000. The oven, which weighs approximately 600 pounds, is the same model used in Subway restaurants across the country, renowned for producing their beloved freshly baked bread.
The newly designed Sub Club aims to provide greater value and engagement for customers. To earn rewards, members need to purchase any combination of three footlongs or six 6-inch subs, allowing them to redeem their next footlong for free. Additionally, points accumulated from transactions can be transformed into Subway Cash to discount future orders. The program also retains popular features such as complimentary birthday cookies for members.
In a statement, Dave Skena, Chief Marketing Officer for North America, emphasized the importance of enhancing customer experience. “Subway’s original Sub Club card set the standard for restaurant loyalty programs, and we’re committed to ensuring our current program continues to deliver meaningful rewards and experiences for our guests,” he said. Skena noted that the focus of the revamped Sub Club was to reduce the number of visits required to earn notable rewards.
Customers can join the updated Sub Club through the Subway app, by visiting the official website, or at any Subway restaurant location. Existing MVP Rewards members are automatically enrolled in the program. It is important to note that catering orders and third-party deliveries do not qualify for rewards under the Sub Club initiative.
For those interested in participating in the holiday sweepstakes, the window to enter runs from December 1 to December 10, 2025. To enter, customers must make qualifying purchases using their Sub Club account or opt for a no-purchase entry method by mailing in a submission with their details.
Subway operates nearly 37,000 locations worldwide, providing freshly made sandwiches to millions of customers daily. The company prides itself on delivering quality food while positively impacting local communities through its franchise network.
For more information about the Sub Club program, including benefits and entry rules for the sweepstakes, customers can visit Subway.com/rewards and SubClubBreadwinner.com. The opportunity to enjoy free footlongs and potentially win big adds an exciting twist to the holiday season for Subway enthusiasts.
