Jim Cramer, host of CNBC’s “Squawk on the Street,” recently shared insights into 16 stocks that are attracting attention amidst evolving consumer spending patterns among affluent Americans. Cramer’s analysis included commentary on the impact of tax changes and the broader economic landscape, referencing coverage by The Wall Street Journal’s Robert Frank. He noted that while there are challenges ahead, wealthy consumers continue to spend robustly.
“The wealth effect is going the other way,” Cramer stated, emphasizing that the affluent demographic remains active in the market. He further explained that tax cuts have contributed to increased disposable income for many wealthy individuals. Cramer highlighted key performances from various companies, underscoring their potential in a shifting economic environment.
Key Stocks on Cramer’s Radar
To compile the list of stocks, we focused on those mentioned by Cramer during the broadcast on November 14, 2023. Each stock’s relevance is further underscored by its backing from hedge fund investors. Research suggests that following hedge fund preferences can yield superior market returns.
Live Nation Entertainment, Inc. (NYSE:LYV), with 67 hedge fund holders as of Q2 2025, was a focal point for Cramer after the company faced a 20% drop in StubHub’s share price. Despite the dip, Cramer expressed confidence, stating, “I would buy that stock on the decline because they are very, very good at what they do.” He attributed the drop to market reactions rather than operational failures.
Another stock under Cramer’s lens is Royal Caribbean Cruises Ltd. (NYSE:RCL), which has seen a 15% decline over the past month. Cramer defended the cruise line’s performance, suggesting that its recent earnings report was better than perceived, despite a cautious fourth-quarter outlook.
Starbucks Corporation (NASDAQ:SBUX) also featured prominently in Cramer’s discourse. He remarked on the company’s ongoing turnaround efforts, driven by a recent insider purchase of 11,700 shares by board member Jørgen Vig Knudstorp for $85 each. Cramer noted that the barista strike had a limited impact on operations, suggesting that “Starbucks is getting ahead of the schedule of the turn.”
Cramer’s analysis extended to emerging companies such as Terrestrial Energy Inc. (NASDAQ:IMSR), which recently began trading on NASDAQ. The company is developing molten salt nuclear reactors, a venture that Cramer approached with cautious optimism due to the historical challenges faced by nuclear firms.
Technology and Consumer Goods Stocks
Among technology giants, Apple Inc. (NASDAQ:AAPL) remains a staple in Cramer’s discussions. He praised the company’s balance sheet, noting assets of $364 billion against $85 billion in long-term debt. Cramer expressed enthusiasm about Apple’s potential partnership with Google, stating, “This is a terrific deal.”
Similarly, Microsoft Corporation (NASDAQ:MSFT) was highlighted for its strong B2B offerings. Cramer described Microsoft as a great investment opportunity, particularly in the context of its cloud computing initiatives, advising investors to consider buying into the stock even amid market fluctuations.
Consumer goods companies are also catching Cramer’s eye. He expressed interest in The Clorox Company (NYSE:CLX), viewing its current low stock performance as a possible buying opportunity. Cramer encouraged investors to look for value amid negativity surrounding consumer spending due to inflation concerns.
As for NIKE, Inc. (NYSE:NKE), Cramer acknowledged the brand’s struggles in China but maintained that its turnaround efforts are yielding positive results. He urged investors not to underestimate the company’s potential for recovery.
Cramer also discussed The Boeing Company (NYSE:BA), which he owned for his charitable trust as of October 24, 2023. With its stock experiencing a recent dip, Cramer indicated that the company could still be a sound investment if it resolves existing cash flow challenges.
Throughout his analysis, Cramer emphasized that while the economic landscape presents challenges, certain stocks remain well-positioned for growth, particularly those with strong operational foundations and leadership.
In conclusion, Jim Cramer’s insights provide a snapshot of current market dynamics and highlight opportunities within various sectors. Investors may find value in following these recommendations as they navigate the complexities of the financial landscape.
