Universal Studios Japan has recently issued an official statement addressing concerns surrounding certain cosplay at the theme park. This follows a significant backlash linked to a controversial portrayal of Bowsette, a female version of the iconic Super Mario villain, which has gained viral attention online.
The park has long celebrated anime and gaming culture, featuring attractions inspired by popular franchises such as Attack on Titan, One Piece, and Jujutsu Kaisen. As fans increasingly embrace cosplay, Universal Studios Japan emphasizes the importance of maintaining a family-friendly environment. Their statement noted, “We welcome guests enjoying the park in various costumes, but for the safety and peace of mind of many guests, we ask for your cooperation with rules and manners. Clothing that violates public order and morals or excessive exposure deemed inappropriate for the park will be refused, and you may be asked to leave.”
In recent weeks, social media has seen a surge of images showcasing daring cosplay, particularly the Bowsette character, which sparked discussions about appropriateness in a theme park setting. This controversy has prompted Universal Studios Japan to remind visitors of its dress code policies.
Rising Popularity of Anime at Universal Studios
Despite the controversy, the popularity of anime within the park continues to grow. Universal Studios Japan is set to enhance its offerings with a new attraction based on The Apothecary Diaries, scheduled to open in January 2026. The attraction, named “The Apothecary Diaries Mystery Walk: A Dose of Deception,” aims to immerse guests in a unique storyline where they can assist characters Maomao and Jinshi in solving a mystery.
Universal Studios Japan has described this upcoming experience as “packed with experiences that go beyond anything you’ve ever imagined!” The event will feature exclusive merchandise and themed food, catering to the ever-expanding anime fanbase. The anime adaptation of The Apothecary Diaries is also set to return with a third season and a movie, further fueling excitement for the attraction.
Comparison with North American Offerings
While Universal Studios Japan has embraced anime culture, the North American parks have been slower to adopt similar attractions. Recently, however, they have begun to host special fan nights featuring One Piece and Jujutsu Kaisen, hinting at a growing recognition of anime’s popularity in Western markets.
As anime continues to influence global entertainment, the contrast between the two regions highlights the unique cultural dynamics at play. North American fans of anime are eager to see if similar themed attractions will be developed in their local parks.
The recent cosplay controversy at Universal Studios Japan serves as a reminder of the ongoing dialogue around personal expression and community standards in public spaces. As the park prepares for future expansions and new attractions, it remains to be seen how they will balance these elements while ensuring a respectful environment for all guests.