UPDATE: In a thrilling announcement, Miss Nebraska Audrey Eckert has been crowned Miss USA 2025 during a spectacular ceremony held at the Grand Sierra Resort in Reno, Nevada, on Friday night. This pivotal moment marks a new chapter for the pageant, as Eckert prepares to represent the United States at the highly anticipated Miss Universe 2025 pageant on November 21, 2025.
Eckert, a 23-year-old social media and marketing coordinator for the Thai fashion brand Sapahn, was crowned by the current Miss Universe, Victoria Kjær Theilvig. This victory comes at a time when the Miss USA organization is undergoing significant changes aimed at enhancing transparency and integrity within the competition.
Earlier this week, the 74th Miss USA pageant featured 51 contestants competing in various rounds, including swimsuit, evening gown, and interviews. Miss USA 2024, Alma Cooper, did not participate in the pageant, but her reign was honored during the finals.
In a major shift, new CEO Thom Brodeur has eliminated the traditional selection committee that previously influenced contestant rankings. Brodeur stated, “The process for selecting a new Miss USA isn’t just left up to the judges…who the judges pick is the winner.” This change is designed to ensure all contestants have a fair shot at success.
This year’s judging panel included notable figures such as Miss USA 2014 and actress Nia Sanchez, with a focus on pressing issues in the final question round. Contestants were asked to address topics such as artificial intelligence and barriers women face in achieving financial independence. Eckert’s response highlighted the adaptability of her generation and her commitment to teaching digital safety.
Reflecting on her win, Eckert expressed, “Our generation is, without a doubt, adaptable… I teach 500 athletes weekly how to stay safe online.” Her message resonates strongly in today’s digital age, emphasizing the role of Miss USA as a leader in navigating contemporary challenges.
Brodeur is optimistic about ushering in a new era for the Miss USA brand, which has faced its share of controversies in recent years. He commented, “Time is going to prove this out… my goal is to reestablish Miss USA and Miss Teen USA as America’s It Girls.”
As Eckert prepares for her upcoming duties leading to the Miss Universe competition, she is set to embark on a busy schedule filled with public appearances and advocacy efforts. The televised finals of Miss Universe 2025 are expected to captivate audiences worldwide, offering a platform for Eckert to showcase her vision and dedication.
Stay tuned for more updates as Miss Nebraska takes on her new role with passion and purpose. The excitement surrounding her journey is palpable, and this promising new chapter for Miss USA is sure to engage fans and followers alike.
Let the reign of Miss USA 2025 begin!
