UPDATE: Kansas City Chiefs tight end Travis Kelce has just announced a major investment in the Six Flags theme park brand in partnership with hedge fund Jana Partners. This development, revealed via Instagram on October 21, 2025, marks a significant step in Kelce’s expanding business empire.
Kelce, 36, stated, “To all my fellow theme park and amusement park lovers, I have some exciting news!!!” He expressed his enthusiasm for enhancing the legacy of Cedar Point and Six Flags for future generations. This partnership is positioned to influence the amusement park industry significantly.
Jana Partners disclosed that they currently hold approximately 9% of Six Flags’ stock, valued at around $200 million. Following the announcement, Six Flags’ share price surged by nearly 18%, indicating strong market confidence in this collaboration.
This investment is just one part of Kelce’s multi-faceted career as he balances his NFL commitments with a growing array of business ventures. Since becoming engaged to pop superstar Taylor Swift in August, his public profile has skyrocketed, amplifying interest in his entrepreneurial endeavors.
Earlier this year, Kelce co-founded the upscale 1587 Prime steakhouse in Kansas City alongside teammate Patrick Mahomes. The restaurant has experienced overwhelming demand, with fully booked reservations extending into late October.
Additionally, Kelce’s podcast, New Heights, launched in September 2022 with his brother, Jason Kelce, has gained immense popularity. The show, which has hosted A-list guests such as Brad Pitt and LeBron James, won the Podcast of the Year award at the 2024 iHeartPodcast Awards. In a landmark deal, the Kelce brothers recently secured a three-year contract with Amazon’s podcast network, Wondery, worth over $100 million.
This latest investment in Six Flags not only showcases Kelce’s business acumen but also highlights the growing trend of athletes venturing into entrepreneurial spaces beyond their sports careers. As the world watches, Kelce’s initiatives are set to redefine his legacy both on and off the field.
What’s next? Fans and investors alike will be keeping a close eye on how Kelce’s involvement with Six Flags unfolds, particularly in light of the recent stock surge and what it could mean for the future of theme park entertainment. This partnership could lead to innovative attractions and experiences, making Six Flags more appealing for families and thrill-seekers alike.
Stay tuned for more updates on Travis Kelce’s ventures and their impact on the business landscape.
