At the upcoming Money20/20 conference in Las Vegas, prominent figures in the financial technology sector will address the implications of agentic AI in a session titled “An AI CFO in Everyone’s Pocket.” Scheduled for October 27, 2025, this discussion will feature Steve Mugford, a board member of Persado and former Executive Vice President at Capital One, alongside Raj Date, the first Deputy Director of the U.S. Consumer Financial Protection Bureau and Managing Partner of Fenway Summer.
Exploring Challenges and Strategies
The session will delve into the challenges financial institutions face as agentic AI transforms the landscape of personal finance. Attendees will gain insights into critical questions about the future of banking, including how the availability of a personal AI CFO could change consumer interactions with financial products.
Mugford and Date will discuss strategies that retail banks and financial service organizations can implement to leverage these advancements. Key topics will include adapting product and pricing strategies in response to changing profit pools and how marketing approaches must evolve to engage both consumers and their AI counterparts.
Moreover, the discussion will raise essential considerations regarding compliance and regulatory readiness in the face of rapid technological change. As financial institutions work to integrate AI capabilities, understanding the regulatory landscape will be paramount.
“The era of agentic AI offers both opportunities and challenges for financial institutions. Addressing these head-on is crucial for future success,” said Mugford in a video overview of the session.
Event Details and Networking Opportunities
The Money20/20 event will take place at The Venetian Hotel in Las Vegas, with Mugford and Date scheduled to speak from 11:10 to 11:30 AM. Financial services leaders, media professionals, and analysts attending the conference are encouraged to join the session to explore how AI can enhance the capabilities of retail banks, fintechs, credit unions, and insurance organizations.
Additionally, participants can meet with Persado representatives to discuss the firm’s innovative AI-powered marketing solutions, which combine high-performance content generation with compliance analysis. For those interested in connecting with Fenway Summer, press inquiries can be directed to their team.
With a focus on financial innovation and regulatory change, Fenway Summer has invested in over 70 companies since its inception in 2013, making it a key player in the evolving financial services landscape.
For more information on Persado’s financial services solutions, visit their website or follow them on LinkedIn.
