Brandi AI LLC has introduced a new platform focused on “generative engine optimization” (GEO), urging brands to shift their focus from traditional search engine optimization (SEO) as artificial intelligence chatbots increasingly replace conventional search engines. The launch, which took place on March 15, 2024, aims to enhance digital visibility for brands that may find themselves overlooked in this evolving landscape.
As consumers and businesses alike turn to AI chatbots for information, brands risk becoming invisible if they do not adapt. According to Leah Nurik, co-founder and Chief Executive of Brandi AI, this shift is significant. She noted that many users trust the first response provided by AI systems, a trend supported by research. A recent survey by Adobe Inc. found that over half of U.S. consumers utilize AI chatbots to research new products. In the B2B sector, a study by Forrester Inc. revealed that an impressive 89% of B2B buyers depend on chatbots as a primary information source during their purchasing journey.
The growing preference for generative AI stems from its ability to streamline the research process. Users often prefer concise answers, minimizing the effort required to gather information. “Buyers ask a single question… if your brand isn’t in the answer, it doesn’t exist,” Nurik emphasized. Many Chief Marketing Officers (CMOs) are unaware of their brand’s presence in AI-generated responses, which highlights the need for a new marketing strategy.
Introducing Generative Engine Optimization
Brandi AI’s GEO approach differs fundamentally from traditional SEO. While SEO aims to enhance website rankings in search engine results, GEO targets the signals that AI systems use to generate answers. These signals encompass user intent, site authority, clarity, and trustworthiness. By aligning with these criteria, brands can improve their chances of being included in AI chatbot responses.
Nurik outlined three key features of Brandi AI’s GEO platform. The first is a competitive intelligence engine that allows marketers to assess their website’s visibility to generative AI chatbots. This tool also enables them to analyze competitors’ visibility and identify areas for improvement.
The second component is an actionable GEO framework, which provides a systematic approach to analyzing the prompts that surface brand content. It offers tailored recommendations, including tips for optimizing article headlines and enhancing machine readability, to help brands increase their citation rates among chatbots.
Lastly, the platform aids brands in aligning existing webpages, blog posts, and marketing materials with the information buyers seek when interacting with AI chatbots. This approach allows companies to adapt their existing content rather than completely overhaul it, thereby maximizing their visibility.
Integrating with Existing Strategies
Nurik clarified that brands utilizing Brandi AI’s platform will not need to abandon their current SEO and public relations strategies. The GEO platform is designed to integrate seamlessly with existing workflows, allowing for a broader content strategy that accommodates both AI and traditional search engines.
“The hard truth is that visibility isn’t about rankings anymore, and if AI doesn’t surface your brand, your buyers won’t either,” Nurik stated. Brandi AI aims to bridge the gap between what AI highlights and what it overlooks, ensuring brands maintain their competitive edge in a rapidly changing digital landscape.
As businesses navigate this shift, Brandi AI’s GEO platform presents a timely solution for brands seeking to enhance their online visibility and engagement in an increasingly AI-driven world.
