UPDATE: GameStop has just announced it will continue selling Xbox Game Pass Ultimate subscriptions at the old rate of $19.99 per month, defying a recent price hike by Microsoft. This bold move comes as gamers express outrage over increased subscription costs, which have surged to $29.99 per month for Game Pass Ultimate and $16.49 per month for Game Pass PC.
In a post on X (formerly Twitter) earlier today, GameStop stated, “We will continue to sell Xbox Game Pass Ultimate for $19.99/month in-store and online,” adding a cheeky “You’re welcome” alongside a photo. This decision directly addresses the backlash from gamers who feel the price increases make subscriptions less appealing compared to outright game purchases, especially for high-profile titles like The Outer Worlds 2, which retails at $70.
GameStop’s commitment to keeping the Game Pass Ultimate price stable provides immediate relief for gamers looking to avoid the additional monthly fees. Currently, subscription codes for Game Pass Ultimate at the old price are also available on platforms like Amazon, Target, Best Buy, and Loaded (formerly CDKeys).
Meanwhile, Microsoft, in an effort to address the growing dissatisfaction, is reportedly exploring a free, ad-supported version of Xbox Cloud Gaming. This strategy comes after a wave of cancellations hit Game Pass subscriptions following the announcement of the price hikes, highlighting the urgency for Microsoft to regain gamer trust and satisfaction.
The price adjustments, justified by Microsoft as a means to offer “more flexibility, choice, and value,” have been met with skepticism from the gaming community. Players are now grappling with whether to continue their subscriptions or revert to purchasing games outright, especially with the lock-in effect of save files tied to the subscription service.
As this situation develops, gamers are encouraged to take advantage of GameStop’s offer while it lasts. The immediate impact of GameStop’s decision to maintain the $19.99 price point could reshape how gamers view subscription services amidst rising costs.
Stay tuned for further updates as the gaming landscape continues to evolve, and be sure to share this news with fellow gamers who may benefit from GameStop’s unexpected decision.
