UPDATE: Mark Zuckerberg, CEO of Meta, has announced that he curates his personal wardrobe primarily through Instagram ads, a revelation made during a recent interview with the fashion account Drip. This admission highlights how even tech titans are influenced by social media marketing, as Meta’s advertising revenue reached a staggering $32 billion in 2024.
Zuckerberg, who attended a UFC event in Las Vegas adorned with a solid gold Rolex Daytona, discussed his evolving style, stating, “I spend so much time in Instagram ads curating my closet.” His current outfit, which includes a black collared shirt and Swedish brand Axel Arigato shoes retailing for $310, was entirely purchased through the platform’s targeted advertising.
This trend not only showcases Zuckerberg’s personal style but also underscores the effectiveness of Instagram’s advertising algorithm. As social media evolves into a digital marketplace, Amanda Massi, a luxury personal stylist, describes it as “a newer way to shop online.” Massi notes that younger generations are increasingly embracing Instagram for their shopping needs, despite high-net-worth clients typically seeking exclusivity elsewhere.
Zuckerberg’s admission comes at a time when Meta’s total revenue soared to $164.5 billion in 2024, with Instagram ads accounting for a significant portion. This shift in consumer behavior reflects a broader trend where traditional shopping methods are being replaced by algorithm-driven recommendations.
“I feel like Mark saying that he cares about shopping is a huge moment,” said Massi. The acknowledgment of fashion by a tech leader like Zuckerberg is noteworthy, especially as many in the tech industry have historically downplayed style.
However, while Instagram ads can provide ideas and new brands, some experts urge caution. Charline Zeroual, a sustainable wardrobe stylist, warns that impulsive purchases through Instagram can lack intentionality. “Buying from Instagram has to be thoughtful,” she emphasized, adding that high-end purchases typically require a more discerning approach.
Zuckerberg’s ongoing style evolution, which began during the pandemic, includes a shift from his previous uniform of gray t-shirts to more varied and fashionable attire. The tech mogul’s candidness about his shopping habits reflects a change in how influential figures engage with fashion, potentially impacting consumer behaviors as well.
As Meta continues to innovate in digital advertising, Zuckerberg’s experience serves as a reminder of the power and reach of social media in shaping personal and commercial fashion choices. With Instagram’s role in modern commerce only expected to grow, both consumers and brands must navigate this new landscape carefully.
For more updates on this developing story, stay tuned.
