UPDATE: Ford CEO Jim Farley has just announced that the automaker is significantly investing in the future of the Mustang, despite a 14.2 percent drop in sales in the United States this year. In a recent podcast with The Verge, Farley revealed that global demand for the iconic pony car is surging, with more Mustangs being sold outside the U.S. than within.
This development is crucial for Mustang enthusiasts and car buyers alike. Ford sold only 23,551 cars in the first half of 2024, indicating a need for revitalization in the competitive muscle car market. Farley emphasized that the Mustang remains a symbol of Americana, stating, “everyone wants to do a burnout,” and the Mustang is the perfect vehicle for those craving a taste of that experience, regardless of their location.
In the interview, Farley addressed concerns regarding the Mustang’s locked ECU. He admitted that the lack of tunability impacted his son’s decision to purchase an older model instead of the latest S650 generation. However, the recent cracking of the ECU by HP Tuners may open the doors for aftermarket modifications, potentially boosting sales.
Amid these challenges, rumors are swirling about potential new models under the Mustang name. There are speculations regarding a Mach 4 sedan and an off-road variant reminiscent of the Baja style, both of which were hinted at in a report by Automotive News. Additionally, there are discussions of an EcoBoost model co-developed with RTR, which debuted at the 2025 Detroit Auto Show.
Farley’s announcements indicate a strategic expansion of the Mustang lineup. While the traditional gas-powered model will continue to be available into the 2030s, the possibility of introducing a hybrid powertrain is on the table. This move could align with increasingly strict emissions regulations in Europe and other markets, providing a balanced approach for a modern Mustang.
As the Mustang brand evolves, Farley’s commitment to keeping the essence of the vehicle alive is crucial. He previously stated there would never be a fully electric Mustang, aside from the already existing Mach-E, which has stirred mixed feelings among purists.
As the situation develops, all eyes will be on Ford to see how they implement these changes and whether they can reignite the Mustang’s popularity in the U.S. and beyond. With investment flowing into the Mustang future, enthusiasts and potential buyers alike have much to look forward to in the coming years.
Stay tuned for updates on this breaking story as Ford navigates the evolving automotive landscape and continues to innovate within the beloved Mustang brand.
