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LG Electronics has launched a successful campaign titled Radio Optimism, aimed at encouraging individuals to express their love for family and friends through personalized songs generated by artificial intelligence. Announced on September 25, 2025, in Seoul, South Korea, this initiative highlights a universal truth: the importance of emotional connections remains strong even amid rapid technological advancements.
The Radio Optimism campaign has inspired people worldwide to create over 700,000 unique AI-generated songs, which have collectively been listened to and shared more than 1.5 million times. This effort underscores the enduring significance of human connection across various cultures. By providing a platform where users can write heartfelt messages, choose musical genres, and generate their own songs, LG has effectively transformed music into a meaningful expression of emotion.
In today’s digital age, where social media often leads to feelings of disconnection, Radio Optimism invites users to reconnect with loved ones creatively. Over 30 percent of the generated songs included expressions of love, with gratitude and encouragement also being prominent themes. Family members were the most common recipients of these songs, followed closely by friends. This reflects a broader trend in which people prioritize their closest relationships when expressing affection.
The campaign has garnered remarkable engagement, achieving over 30 million social interactions globally, alongside a staggering 2.4 billion views of its content. Collaborations with both global and local influencers have amplified its reach. Notable examples include Australian father-daughter duo Ben and Zara, who composed a birthday song for Ben’s son, and Brazilian creator Jessie Shen, who dedicated a touching track to her partner. These contributions highlight the diverse ways in which people celebrate their connections through music.
In addition to individual expressions of love, the campaign captured various cultural moments, with sports fans creating team anthems and pet owners dedicating songs to their companions. This illustrates how the act of making music is evolving, resonating deeply with personal experiences and communal identities.
Kim Hyo-eun, head of LG’s Brand Management Division, stated, “Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility.” She further emphasized that the campaign resonated with audiences globally, reinforcing LG’s commitment to the idea that “Life’s Good.”
The Radio Optimism initiative demonstrates the potential of AI to foster emotional bonds in our increasingly digital world. By allowing users to create personalized songs using properly licensed music from original artists, LG not only promotes responsible innovation but also cultivates a global movement centered around optimism and meaningful connections.
For those interested in participating in the campaign or learning more about its objectives, additional information is available at Radio Optimism.LG.com. LG Electronics continues to position itself as a leader in technology and consumer electronics, with a global presence and a workforce exceeding 74,000 individuals. In 2024, the company reported a combined revenue of over KRW 88 trillion across its various sectors, including home appliances, media entertainment, vehicle solutions, and eco-friendly technologies.
