Omnisend
Omnisend, a prominent email and SMS marketing platform for e-commerce brands, has launched a significant update designed to enhance merchant capabilities. Announced on September 23, 2025, this release introduces advanced personalization tools, AI-powered assistants, improved SMS functionalities, and enhanced reporting features. The goal is to empower merchants to create more relevant and efficient customer interactions.
According to Zilvinas Lesinskas, Vice President of Product at Omnisend, the company aims to democratize sophisticated marketing for all e-commerce brands. “This release is about giving merchants the practical, ready-to-use tools they need to connect with customers on a deeper level,” Lesinskas explained. The new features are intended to make every customer interaction more impactful, whether through personalized recommendations or smarter AI workflows.
Enhanced Personalization Tools
One of the standout aspects of this update is the new Personalized Content suite available to Pro users and as an add-on. This suite includes several features that allow merchants to engage customers more effectively:
– **Viewed Product Recommendations**: Merchants can now automatically display recently viewed products in campaign emails, encouraging customers to finalize their purchases.
– **Past Purchases Recommendations**: The platform suggests complementary products based on customers’ purchase history and collective buying behavior.
– **Conditional Content Campaigns**: This feature enables merchants to dynamically show or hide content blocks within a single campaign for a more tailored email experience.
AI Assistants for Smarter Marketing
Omnisend has also expanded its AI capabilities to help brands streamline their marketing strategies. The following advancements will be rolled out soon:
– **Suggest + Create Automations**: Launching in the fourth quarter of 2025, this feature identifies gaps in a brand’s automation strategy and generates new workflows tailored to customer behavior.
– **Suggest + Create Forms**: Currently in beta, this AI-driven form creation tool helps merchants grow their subscriber lists by generating forms based on key events and preferred tones of voice.
Advanced SMS Features
Recognizing the growing importance of SMS as a marketing channel, Omnisend is enhancing its SMS capabilities. New tools include:
– **SMS Shortlinks**: Custom-branded domain shortlinks will improve recognition and click-through rates for SMS campaigns.
– **SMS Shortcodes**: Upcoming short, recognizable numbers will facilitate faster and more trustworthy high-volume SMS campaigns.
Enhanced Reporting Insights
Set to launch in the fourth quarter, the new reporting features will provide merchants with deeper insights into audience dynamics. Brands will be able to track growth and engagement more precisely, including metrics for the Push channel.
A full list of the new features can be found on Omnisend’s website.
About Omnisend
Omnisend is a marketing platform focused on email and SMS solutions tailored for e-commerce stores. With one-click integration into major e-commerce platforms, pre-made automation, and award-winning customer support, Omnisend aims to help brands of all sizes enhance their online business growth without incurring excessive costs. For further information, interested parties can contact Darija Grobova, PR Manager, at [email protected]
