In a significant move to promote pediatric health, Sesame Workshop and Phreesia have announced a five-year partnership aimed at enhancing the health and wellness education of children during medical visits. Starting in October 2025, the collaboration will leverage Phreesia’s digital intake platform, which serves millions of patients checking in for healthcare appointments, to connect families with vital health information.
The initiative focuses on engaging parents and caregivers of children from birth to age five through educational content featuring beloved characters from Sesame Street such as Elmo, Cookie Monster, and Abby Cadabby. By merging Phreesia’s extensive digital reach with the trusted, evidence-based content provided by Sesame Workshop, the program aims to simplify critical health information, making it more accessible and appealing for families.
Addressing Pediatric Wellness
Through a series of targeted campaigns, families will receive timely guidance on various aspects of pediatric wellness. Topics will include preparing for routine checkups and vaccinations, understanding preventive screenings, and supporting children’s emotional well-being. The partnership will evolve over time, introducing new educational materials to address emerging public health priorities, ensuring that the content remains relevant and actionable.
David Linetsky, President of Network Solutions at Phreesia, emphasized the value of this collaboration in transforming waiting times into productive learning moments. He stated, “With their help, we’re turning wait time into a moment of learning and discovery, giving families the tools they need to talk to their doctors and tackle the big health challenges facing America’s parents today.”
Engaging Families in Healthcare
The partnership highlights a growing trend in the healthcare sector, where digital engagement tools and recognizable brands are increasingly used to educate and empower families. Aaron Bisman, Senior Vice President and Head of Marketing at Sesame Workshop, expressed enthusiasm about the collaboration, saying, “With a mission of helping all children grow smarter, stronger, and kinder, we’ve always been committed to children’s overall health and wellness. We’re excited to collaborate with Phreesia to bring our purpose-driven storytelling into doctor’s offices, where we can meet new families and have a meaningful impact on pediatric health and well-being.”
By integrating familiar characters and engaging narratives, this initiative aims to alleviate the stress often associated with medical visits, making them more enjoyable for both children and their parents. As this collaboration unfolds, it is expected to foster a more informed and proactive approach to pediatric health among families, reinforcing the importance of preventive care and wellness education.
This innovative partnership reflects a commitment to improving pediatric health through engaging methodologies and the trusted presence of Sesame Street in the lives of children and families.
