UPDATE: Rivian has just announced an exciting shift toward more upscale electric vehicles, setting the stage for the launch of its highly anticipated R2 SUV later this year, priced to start at under $50,000. This move aims to broaden their market appeal amid growing competition in the EV sector.
At The Quail, A Motorsports Gathering, a company spokesperson confirmed that the R3 SUV will follow the R2, offering an even more affordable option for consumers. This strategic pivot is crucial as Rivian gears up to capture a larger share of the electric vehicle market.
Rivian’s current lineup includes the R1T truck and R1S SUV, which have seen price increases, with the R1T starting at $70,990 and the R1S at $76,990. As the company continues to release more powerful and luxurious versions, prices can soar to over $110,000 with added features.
In a notable highlight, Rivian showcased the exclusive R1S Quad Pebble Beach at the event, which recently sold for an astounding $175,000—$45,000 above its auction estimate. Proceeds from this auction are benefiting WaterAid and #TeamWater charities, underscoring Rivian’s commitment to social responsibility.
The R1S Quad Pebble Beach exemplifies Rivian’s dedication to bespoke design, featuring a unique Monterey Silver paint finish achieved through a meticulous seven-step process. Jeff Hammoud, Rivian’s Chief Design Officer, emphasized the challenges of mass production when creating such intricate designs, stating, “These wheels were specifically designed for this truck.”
The interior of the R1S Quad Pebble Beach is equally impressive, inspired by the breathtaking sunsets over the Pacific Ocean. Hand-dyed floor mats showcase a stunning blue-to-orange ombre effect, a testament to the craftsmanship involved. Hammoud noted, “It took many trials to figure out just the right way to apply the coloring.”
While Rivian is focusing on curated color and material trends rather than extensive customization, Hammoud reassured fans, “We want to ensure that customers can easily navigate our website and understand the product.” The company aims to strike a balance between offering choices without overwhelming customers.
As Rivian prepares for the launch of the R2 and R3 SUVs, the electric vehicle landscape is set for significant changes. With a commitment to providing upscale options at competitive prices, Rivian’s next steps are eagerly anticipated by both investors and consumers.
Stay tuned for further updates on Rivian’s developments and upcoming vehicle releases. This is a pivotal time for the company as it seeks to redefine its brand and expand its reach in the electric vehicle market.
