Jaguar is on the brink of a significant transformation as it gears up to replace its traditional gasoline-powered models with the upcoming electric Jaguar I-Type. The luxury brand, a symbol of British automotive heritage, is currently owned by the Indian vehicle manufacturer Tata Motors. Despite its ownership, most Jaguar vehicles have historically been produced in the United Kingdom, where the company operates several key facilities dedicated to design, engineering, and manufacturing.
Manufacturing Footprint
Jaguar Land Rover (JLR) has a diverse manufacturing footprint that extends beyond the UK. In addition to its production sites in Warwickshire, Coventry, Solihull, Castle Bromwich, and near Wolverhampton, JLR operates plants in Slovakia, India, and Brazil. The company also has a joint-venture facility in China and seven technology hubs worldwide. Notably, it does not have any factories in the United States, despite American buyers accounting for approximately one-quarter of Jaguar’s market.
The brand is currently navigating a pivotal period, marked by the impending departure of its CEO, Adrian Mardell, who will step down in July 2025. This leadership change coincides with a strategic shift away from its traditional lineup, culminating in the discontinuation of the F-Type model, which will signal the end of Jaguar’s era of gasoline sports cars. Additionally, the F-Pace will be the last of the legacy models produced at the Solihull facility before the transition to electric vehicle (EV) production.
Future of Jaguar’s Electric Lineup
Jaguar’s commitment to electrification is evident as it halts production of its XE and XF models at the historic Castle Bromwich plant. The company concluded its contract with Austrian manufacturer Magna Steyr for the production of the E-Pace and I-Pace in 2024, further emphasizing its shift towards an all-electric future.
To generate excitement around its new direction, Jaguar has launched a bold advertising campaign titled “Copy Nothing,” paired with the debut of its striking concept car, the Type 00, showcased at Paris Fashion Week in March 2025. This initiative reflects Jaguar’s ambition to position itself as a futuristic luxury car manufacturer.
The stakes are high as JLR prepares to introduce the all-electric, four-door Jaguar I-Type into the global luxury car market in 2026. Production for the new model is set to commence at the Solihull facility in 2025, with the automotive world closely watching this transition. As Jaguar embarks on this new chapter, it aims to redefine its legacy and capture a significant share of the evolving electric vehicle market.
